Ask HN: Early Stage Startup Product Advice

4 points by brianliou91 11y ago ↗ HN

We are trying to figure out how to increase engagement on our website. In talking to our users that have created accounts, they always say that they are very interested in using our product and they are planning to use it but they have not yet because they are busy and don't have the time. Does that mean our product doesn't solve a strong enough problem? Is this a UI/UX issue? Product is similar to HackerRank. Help plz!

5 comments

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kylelibra 11y ago ↗

The first place I'd look would be the UX around your onboarding process and if it encourages immediate use of the product. Without further details it is tough to say.

brianliou91 11y ago ↗

Thanks for the help! Is there other details I can provide to get more advice?

sharemywin 11y ago ↗

The latest start school video talks about the magic moment for your product. when the user uses your product and they get it. have you defined it for your site. for facebook it was having 10 friends.

brianliou91 11y ago ↗

Thanks! Which particular speaker was this?

chrisked 11y ago ↗

Alex Schulz from Facebook. Also check the additional reading and videos.