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Zappos and Newegg are not similar enough for them to be slapped together like that, unless you just mean "successful specialty retailer"...

Otherwise, what makes you like them? Zappos has a bold, trusting, happiness-oriented company culture. Other than that, they're just a retailer. Is your culture like theirs?

Newegg became successful due to expert product reviews, great customer service, and a wide range of inexpensive products. Is that what you're emulating?

why not both? /s