(1) When comparing competitive startups (And this will depend on the kind of startup) I like to do a Google search (with quotes) and rank order them by search results.
(2) Again, when comparing competitive startups I like to look at how many LinkedIn followers each one has (It's much more common to buy Twitter and FB tweets/likes).
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[ 3.3 ms ] story [ 10.6 ms ] thread(2) Again, when comparing competitive startups I like to look at how many LinkedIn followers each one has (It's much more common to buy Twitter and FB tweets/likes).