Nextbit Unveils a Dead-Simple Way to Sync, Store Data Across Apps, Devices (techcrunch.com)

I think this is a very interesting move. Watching the video, it looks a bit like NFC tap to beam (which most android devices use) or bump (now shut down) except with the OS level integration.

I'm not really sure how good doing it at an OS level is. It could create a real barrier to adoption - you can't just download it from Google Play.

So syncing all of your data to a 3rd party server?

I can't see how that can go wrong.

Hey folks. Thomas from IDrive Online Backup here. We actually already offer a simple mobile backup and sync solution for unlimited devices with no extra fee. And we secure your data with the strongest encryption available in the process.