Ask HN: Reasonable things to demand as one of the first engineers in a startup
Hello HN,
Three months ago I decided to join a hardware startup as a software engineer to help develop their upcoming product. I'm the only software person on the team and I'm working as both a backend and a front-end developer.
It was a side project at first but it has turned into a serious and time consuming project. I wanted to know what is a reasonable demand that I should make? They clearly have no money to pay the only demand that I can make is in terms of equity rates.
I hope they are not expecting me to work for free since we have never discussed these stuff.
7 comments
[ 2.7 ms ] story [ 28.3 ms ] thread1. You should probably have the discussion as soon as possible.
2. If you are the only engineer, you are their most important asset. No other department has anything to do until you have a product (except for maybe market research)
3. Ideas are a dime a dozen, implementation/execution (and arguably marketing) is where the battle is won/lost, and you are currently writing their implementation/execution. You are very important, and your equity should reflect that.
If there were 3 people I would expect you to get 33% or more, especially if they don't have the skills to help/contribute.
This is not to say that you're invaluable (they could technically just get another engineer, or try to pick it up themselves as they go), but you should definitely not undersell yourself/settle for some absurdly low amount of equity when you're doing the heavy lifting.
Even in a pure software company, someone should be out there validating the idea, building a client list, etc... In this case, it could be those and things like prepping for a kickstarter campaign, storyboarding, and of course the hardware development. There is always more to be done.
In regards to #3, in the example given, if OP wants to be cofounder then to some degree this makes sense but if not, it gets a bit more tricky. My advice to OP here is to figure out how much commitment you actually want to put in and ask for equity split (vested among all members) accordingly.
"We have an internal structure called the "Grunt Fund" that I would like to go over with you guys which is equity based on time and money put into the business. "
Is that a valid thing?
You should be thinking now about how the exit scenarios might play out. How would it affect your equity and payout? What if the company succeeds? What if it fails or becomes a zombie? What happens if you leave after a year (whether it's your choice or not)?
From the limited information you've provided, my guy says that all stock granted (except in return for actual cash investments) should be subject to a vesting schedule. You may want to search for something like 'founder stock should be subject to vesting' and read up on vesting, cliffs etc.
Also, I covered generally the stuff you mentioned under "market research". My point was that there isn't much that's adding value outside of market research and development when you don't have a product yet... That I stand by -- which I think is what you're saying.
Absolutely agree on notes on #3
Would edit the original comment if I could...