Scale has its advantage, products like Google Now or a Home Robot/Assistant is not possible unless there are a ton of data points available to be processed. I thinking breaking up is not a solution, but rather content(headlines included) and data about customer should be traded between companies using APIs. Like a data exchange, just like exchanges for electricity and other utilities. Imagine a time in future when you want a fancy Apple robot, but that robot is dumb unless it has access to all of your current and past data.
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