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> Fast forward to 2014. Blogs are old news now, but they're still a great tool.

Yep. This year I noticed & appreciated the way Tesla used their blog to defuse ugly PR situations. I saw various startups and Fortune 500s use their blogs in various ways to talk up a pivot or to open lines of communication to a new audience. We see blog posts here on HN all the time. And a client of mine who was pretty much blogs-are-dead for the last couple of years decided last week to start a blog and commit to it. (Later they decided that they didn't want to show the actual blog post dates anywhere because they weren't sure they could keep their enthusiasm going...heh)