What I don't get is why facebook would keep this data secret to the publishers. Isn't it in Facebooks best interest to show how many eyeballs they can send to publishers and start charging for increasing that number?
And why aren't they selling meta data about this? What kind of demographics visit your articles? What kind of people share them (how do they overlap?)
Sell CSV files or JSON with data about users who visit/shares your articles and makes those shares visible to you on facebook (public or the person has liked your page and made its posts visible to liked pages).
Summarize and anonymize the discussions surrounding your articles that are not made visible to you on facebook.
So basically, lots of big publishers are really upset that they don't know where their traffic is coming from. They were previously uncategorised because clicking on links from the Facebook app doesn't add a Referer.
Then someone noticed that the Facebook app sets User-Agent to something very obviously Facebook-y, and this is the "breakthrough" in tracking Facebook clicks.
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[ 5.3 ms ] story [ 12.0 ms ] threadAnd why aren't they selling meta data about this? What kind of demographics visit your articles? What kind of people share them (how do they overlap?)
Sell CSV files or JSON with data about users who visit/shares your articles and makes those shares visible to you on facebook (public or the person has liked your page and made its posts visible to liked pages).
Summarize and anonymize the discussions surrounding your articles that are not made visible to you on facebook.
Then someone noticed that the Facebook app sets User-Agent to something very obviously Facebook-y, and this is the "breakthrough" in tracking Facebook clicks.