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Resveratrol is a super powerful antioxidant and polyphenol found in the skin of red wine grapes that has been shown to reduce/slow certain aspects of aging, specifically cardiovascular aging.

Then eat the grapes and skip the middle man.

[EDIT: Both we and the grapes have evolved together for a very long time to be mutually beneficial. Do we really need a "product" to replace the grapes? Do we really need 10,000 grapes worth of nutrients? Can we really "hack" nature without consequences? Just asking.]

But omg, grapes have calories!!11!

I say, have a cup of tea instead.

Each bottle of Preventiv has a case of wine's worth of Resveratrol. Eating grapes on your own won't cut it... unless you can find the resources and means to devour 10,000 grapes?
You'd be eating 25-100 cups of grapes to get the amount of resveratrol in that drink.

Capsules would seem the cheapest if you believe the claims.

I remember reading about Resveratrol a while back. It seems to activate the same pathways involved in starvation and is yet another method of extending a nematodes life span. However, I also remember reading that its bio-availability is not high and it is not that stable.

If you like the taste fine, but it seems like another POM-Wonderful to me.

P.S. I buy POM-Wonderful. It is delicious.

I'd rather the people in the pictures posted not live longer.
Smart idea. With the amount of money people spend on so-called "vitamin water", your product seems like a winner. I looked for resveratrol a few years ago and could only find it mail order from some shady-seeming sources.

What's your distribution model?

So, can we please have the link to the peer-reviewed paper that proves beyond statistical doubt that resveratrol really has this effect on humans ?

There are plenty of studies on insects and mice, and those are usually in concert with very high fat diets (in case of the mice). The effect on a human with an already healthy lifestyle would be the most interesting case.

Diet fad scam of the month plus the word "startup" still equals diet fad scam of the month.

Harvard Medical School has even that Resveratrol “could arguably be the biggest medical discovery since antibiotics.”

Yeah, that pretty much says it all, doesn't it.