I wonder how many other companies have internal presentations for their sales staff on how to win business from competitors, regardless of the alleged suitability of their product?
I bet most companies would have strategies for this type of stuff (stealing sales, recruiting team members from competitors) -- even if it's not explicit documents such as the one in the OP.
I think if the product is good enough to get the job done, and it meets the customer's needs without too much pain then why not?
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[ 2.4 ms ] story [ 15.8 ms ] threadI think if the product is good enough to get the job done, and it meets the customer's needs without too much pain then why not?
In fact, not doing this would more shocking.