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Great write up Tommy! Love the detail and how you explained the process...I've tried the meetup tactic but not with the follow up you've outlined. Pretty creative approach and I'll have to try that in the future.
Thanks - yeah it wasn't something I anticipated happening, but got real lucky that it worked out that way.
Hey Tommy, great article, what did you do in the meetups? Give an SEO talk or use it for networking and put money behind the bar?
Thanks! Most of the meetups were just happy hours. 2 of them were actual classes where I used them to improve the product.
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I'd like to take the course but will need my company to sign it off. Any chance I can email for the HN discount if they give the go ahead?
Sure thing!
Thanks for sharing your experience.

Just curious, what software do you use for setting promo-codes, and time bounded ones?

Hey Tommy loved the read. Not sure if this was intentional but you followed Jeff Walkers PLF precisely in that article. I have a few big corporations here in Santa Barbara and we have been spending over 50k/month on Adwords on just one of the corporations for years now and it kills me everyday to see those charges because it just doesn't work nearly as well as the people who have all the organic rankings and don't pay a DIME!

Anyhow, I'm trying to use the HackerNews promo code so I can learn SEO and hopefully quit all the adwords stuff at some point but it won't work. Can you check into that for me please as I would like to purchase it today :-)

Thanks - haven't ever heard of that. I just extended the promo code for 1 more week :)