Ask HN: Do you spend too much time on Content Dissemination for your startup?

4 points by jice_lavocat 11y ago ↗ HN

With the rise of Content Marketing as a cheap marketing channel, more and more people tend to promote their startups with their blogs. That's fine, but I have the feeling that more and more people spend really a lot of time on this business. What's your opinion on the topic ? What's the ratio between content publication over content dissemination ?

3 comments

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jkbyc 11y ago ↗

I can't speak for myself (yet) but some successful bloggers such as Ramit Sethi or Derek Halpern recommend spending even 50% or more time promoting the content you write. But that's of course only one part of the whole equation. One should make sure first that someone will actually want to read that content - i.e. do a lot of upfront research.

jice_lavocat 11y ago ↗

Thanks @jkbyc , yes, I know this rule of thumb, and know that many people even recommend a stronger ratio (like the more you distribute, the better).

I recently found the following : http://everyday.marketing/the-real-challenge-of-content-mark... where the moto is 'think about distribution before thinking about creation'.

In your own case @jkbyc, do you blog for your startup ?

apurvadave 11y ago ↗

We're a relatively new startup (jut.io). At this point our focus is much more on creating good content, getting our voice right etc. Our main distribution vehicles are those we control - twitter, fb, linkedin, etc.

We have begun to do things like guest posts and think about hacker news as a potential distribution vehicle. I suspect as we get closer to operating "at scale" we will have the exact challenge you describe - distribution becomes more important to move the needle for content marketing.