They could just say "4gb" or "250mb" and reserve the words "unlimited" until they truly are. I'm on Three and use 20-25gb/mo. They say it's unlimited, but it certainly isn't limiting.
It can never be "unlimited" because there is always a limit to how much data you can transfer in a month, given a theoretical maximum bandwidth of x Mbps for 4G networks (actual achieveable transfer speed even less). The correct term is "unmetered".
Not saying it's necessarily true, but I could see Google using some sort of algorithm that parses text such as "Unlimited is defined as 4000 MB" on websites to find definitions for terms. Also, it's o2 (letter + number), not 02.
It's o2.co.uk not 02.co.uk. There is probably some HTML somewhere on the o2 site, perhaps in some terms and conditions that uses <dl> to define key terms pertinent to the document. It's plausible that GoogleBot simply crawled this, understands the semantics of <dl>, and took this as a definition of unlimited.
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[ 1.4 ms ] story [ 40.4 ms ] thread4Gb is "unlimited" fair usage. That would seem less fair expressed as "35 minutes". *
Packages offering 250MB of 4G would seem pathetic when expressed as "2 1/2 minutes of internet".
*Average 4G speed is apparently around 15Mbps in UK.
Do you mean 4Gb or 4GB? They aren't the same.
also, https://www.google.nl/search?q="3.95GB"+site%3A02.co.uk doesn't come up with any results so i find this kind of hard to believe to be honest…
This might still be real, but if it is then it's either based on an old tariff or another country's O2.