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It's an interesting pitch - but as a customer of say, SendGrid, why wouldn't I just continue to use them?

Would this be for organizations who send so much email that SendGrid (or Mandrill/MailGun/etc.)'s pricing wouldn't be cost-effective?

This works along side your current senders, it doesn't replace them. I take a look at your senders, install some analytics, and recommend DNS changes that boost your deliverability.
Intriguing one time purchase price! No monthly fees and all that? But how long will I be able to use this service?