I don't think it has anything to do with targeting GitHub in particular they probably just did a blank "grep" on any word that may match their filename.
I predict this will end by a quick retraction and apology, just to avoid more discussions on how this system is in the first place.
"targeted" seems to be exactly the wrong word to use here, and "going after" decidedly not what is happening which is precisely the problem here - porn companies (or their representatives) are just indiscriminately firing off DMCA take-down requests any time they get spooked about infringers, without regard for where their "bullets" are going.
This has been remedied.
I would add that Nate Glass, owner of Take Down Piracy, sent a heartfelt apology and has indicated that GitHub.com is now white-listed by his company.
I would imagine that TDP/industry could work with GitHub directly (as opposed to search engines like Google), and GitHub themselves would be conscious to this sort of thing themselves - it being contrary to their terms:
> We may, but have no obligation to, remove Content and Accounts containing Content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party's intellectual property or these Terms of Service.
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[ 2.8 ms ] story [ 32.7 ms ] threadI predict this will end by a quick retraction and apology, just to avoid more discussions on how this system is in the first place.
I mean holy shit, you even get popups when you select text.
Hint: Some of the goodness only shows up if the window is large enough. Responsive facebooking FTW!
[1] http://motherboard.vice.com/read/porn-companies-are-going-af...
> We may, but have no obligation to, remove Content and Accounts containing Content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party's intellectual property or these Terms of Service.
- https://help.github.com/articles/github-terms-of-service/