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I've seen this at 2 Apple shops in Vic, Aus too.
Magnets under the table I imagine?
Definitely magnets moving under the table. I used to put together a ton of window displays when I was on the visuals team at an Apple Store and it was the best part of the job.
The most interesting thing I've seen about Apple this past year, which is telling.
A flashy shop display is more interesting than a new programming language for the platform?

I think that says more about you than it does Apple.

I imagine it says that he is a consumer?
I happened to see this in Bellevue, Washington today as well. I was in a rush though so I didn't get to stop and look at how it worked. I actually assumed it was just fishing line. It served the correct purpose though of catching my eye in a store where I normally just walk straight past.
The cases are magnetic,you wouldnt be able to get that kind of fluidity with a string