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Sorry, you lost me. What is this exactly?
I think it is a joke. Possibly something deliberately intended to make it's way to the front page, at which point it might transform into something more sinister? Not important or useful so far as I can see.

Insufficiently shiny to be a new company trying to make a name for itself.

Great pun, good idea, unfulfilled realization.

I'd like to see this become something cool. Don't cock it up

I'd just like to point out that I'm well aware of the reference you were attempting to make in the original post.
Dada, Dada über alles