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Any way to force renew early?
If you read the article in it's entirety you'll see it specifically mentions current customers are not eligible for the promotion.
The discount is for new members only.
The link to Amazon Prime in that article is an affiliate link. Here's the part that gives it away ?tag=slicinc-20

If this was intentional it's basically an ad for Amazon without a disclosure.

If it was unintentional, they just linked to amazon with a random person's amazon affiliate link, and probably made them quite a bit of cash.

Update: It looks like the author of the article, found the deal via slickdeals and used it on Techcrunch without realizing it was an affiliate link.

It's been removed with an attribution link to slickdeals added at the bottom of the article.