I submitted this under the actual title of the article ("Almost Everything I've Learned about Direct Response Television") and it was [dead]ed immediately. I found the article pretty interesting, and thought it was worth re-posting with a less spammish-looking title.
Its pure gold all the way. And helpful even if you don't ever plan to run a Direct Response TV infomercial. You can glean a lot about human psychology from it.
The best tip for me was:
"American Telecast did something very unique with its continuity programs. They make every 5th kit free. The company tested this idea and found that it kept a majority of customers in the game for a longer period of time."
It didn't occur to me just how bad the original looked (really, itreallyworks.tv?) until after it was killed. I thought about running the second submission through a tinyUrl sort of thing just to avoid (quite justified) Domain Name Prejudice.
A lot of that advice seems quite universal and useful no matter what your sales or advertising channel happens to be. I think a lot of companies here could learn a thing or two from that article.
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[ 4.9 ms ] story [ 21.8 ms ] threadIts pure gold all the way. And helpful even if you don't ever plan to run a Direct Response TV infomercial. You can glean a lot about human psychology from it.
The best tip for me was:
"American Telecast did something very unique with its continuity programs. They make every 5th kit free. The company tested this idea and found that it kept a majority of customers in the game for a longer period of time."
It didn't occur to me just how bad the original looked (really, itreallyworks.tv?) until after it was killed. I thought about running the second submission through a tinyUrl sort of thing just to avoid (quite justified) Domain Name Prejudice.