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it is interesting that the most popular number is 7. unfortunately the author didn't explain why. However maybe not everything has a reasonable reason.

  > unfortunately the author didn't explain why.
It was a vote, what is there to explain?
Wouldn't it be interesting to go further than "what is your favourite number?" and find out why people claim 7 is their favourite number?

I'd be interested in anything that tests whether 7 actually is a preferred number in real situations rather than just the number that people say when asked.

In some cultures 7 is told to be a lucky number. Perhaps people internalize that after hearing it many times and start to prefer this particular number.