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How do you differentiate yourself, say compare to Coinbase or the other bitcoin merchants?
Nobody else allows people to sign up and instantly purchase $1000 of bitcoin in less than two minutes.
The terms of service don't actually link the delivery terms they mean to incorporate by reference, and they incorporate themselves by reference.

The whole section there needs some fixing.

More of an opinion, but to me, Trucoin will effort to deliver your currency within minutes, but in the event of an unforeseen problem, please allow up to 24 hours. is a long winded way of saying that you allow yourselves up to 24 hours.

It has never actually taken longer than a few seconds for us to deliver bitcoin, despite the wording we use there.
Yeah, I understand. You still give yourselves 24 hours. I guess I think it's a weird spot to promote your performance, especially if you aren't willing to stand by it (that's the message please allow 24 hours sends to me).
Congrats @cbrunner & team for the launch! Looks really cool. Going to give it a test run =)
I think part of the stigma of bitcoin is all of the hoops you have to jump through to interface with it from the traditional capital side of things.

It's the exact opposite of the experience you have when using it in person or to purchase goods online.

Whoever solves the 'coinbase shuffle' for the first time users is doing a huge service to them and to bitcoin as a whole.

How are you protecting against fraud and which Visa/Mastercard bank actually underwrote your merchant account?
We built our fraud mitigation system from the ground up. It's rather complicated, but it boils down to properly matching the user on our site against the information available about the real cardholder. It's not a single acquiring bank to underwrote our merchant account -- we work with several.
Is paying with credit card the only difference vs. Coinbase?

Also, not available in NY yet. Of course they only tell you after you finish signing up (that is, unless you're the type of person that reads the small print in the footer).

It didn't accept my mobile number either (Google Voice-based). Had to enter my AT&T number.