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$8k for Watch Edition. WOW. Gruber really called that one.
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When the fanboy's right he's right.
That's a ridiculous price point. It's an Apple electronic device, not a Patek Philippe, Rolex, Omega, or Breitling. Apple watch is a sweet device, don't get me wrong, but it does not have the heritage and prestige of a Swiss crafted time piece.
"Swiss crafted" is just as much marketing as "Apple." It's just that you've fallen for the former.
If the 17-20k price point is accurate - wow. I guess Apple really wants to test the limits of how much cash they can extract for their top of the line products.

Apple is definitely a luxury brand, but it feels like an affordable luxury brand, rather than a conventional luxury brand. The 20k apple watch seems like a really strange move to me, will be interesting to see who buys it.

One advantage of a conventional 20k watch - it will be an heirloom for generations typically.

The apple watch will be upgraded in 2 years, and unsupported and obsolete after 5-6.