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Phew that intro text is rough. I had to read it 10 times before I knew what you were trying to say. "Ring your friend like a phone call to start texting."
ugh... that ugly indentation of the table view borders. I wonder how much attention an app like this will get if it's not "Made at MIT".
Developer here: we made this at MIT to make text messaging as efficient as possible.

It's a bit confusing, but the best way to explain is through steps:

1) Cluck a friend to vibrate their phone like a phone call.

2) When they answer, you start a real-time text conversation.

3) The messages are deleted when you end the Cluck.

We found that this is an ideal hybrid between texting and phone calling. Hope you guys enjoy it as well!

you might want to explain that better on the site. at first glance, I had no idea what this did or the benefits. only after I scrolled through all the frames did I have some what of an idea.

personally I don't see that reason for having to scroll to find more information. you only have 3 frames. i would have them all on the landing page so that the usage of the product becomes more clear.

dont sell yourself short eg "its a bit confusing".

the only thing this may do is preface your delivery with a confusing expectation.

let them decide!

I fell into this same trap when I started pitching potential investors one-one due to lack of confidence/experience. "I'm not a very good presenter but here is [my awesome product]" they told me to stop saying that. It only hurts you.

I miss text all the time BUT to wait for someone to pick up before I text takes away the info dump that 90% of my text contain.
This seems like an awfully circuitous way to talk to people. If you're going to bother calling someone, why not just call them? The advantage of texting in that it's less of a "crying baby"-style interruption compared to a phone call's ringing is eliminated with this app.
Nah that's ok, I use Wuphf when I really need to get ahold of someone.
That was the first thing I thought of when I read the description
So it's snapchat with slightly longer-lived messages and it rings your phone like a call...

Seems to me like it contains the worst aspects of calling and auto-destroying messages. My favorite parts of SMS are Async-non-intrusive messaging that I can refer back to as a "paper trail" of sorts (What was that address again? When did they want to meet? What was their friends name again?).

I've got to side with akfanta here, if not for the "Made at MIT" tag would this have received any attention?

Congrats on shipping but I'm confused as to why this is such a superior form of communication (as your launch page does little to explain). Lastly "Never miss a text again" is misleading it's more of "Never text someone who will not respond again" this app does nothing to improve SMS nor does it help you not miss a text. The same could be accomplished by calling your friend to say "I would like to start an SMS conversation with you" which, I think we can all agree, is ridiculous.

Thanks for your thoughts and feedback. We created Cluck as a way to get some of the advantages of phone calling (attention-grabbing and high-bandwidth) while still preserving the casualness of messaging.

There are a lot of times where I either can't talk on the phone (in lecture, in the library), or simply don't want to (out of social convention), and I use Cluck to have meaningful conversations.

Additionally a lot of the time someone doesn't respond to a text message isn't because they didn't see it, but because they're actively ignoring you.
Interesting, though I'm not sure if it's solving an actual problem. I feel like one of the major aspects of SMS that contributed to its rise in popularity is that it is non-intrusive.