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Awesome. So much cleaner/easier to use than Muck Rack!
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The first search I tried -- "big data" -- returned Gigaom. Ooops.
Yeah, we're still working on keeping the data completely up to date - this will be corrected pretty soon though.
Potentially very useful but at the same time a little limited - it's tremendously 'tech news' oriented for everything I searched for. Terms like "furniture" and "wind turbines" returned Gizmodo which seems unlikely to be the most relevant site out there for either term. Is that just intentional for the market segment you're starting out with? Or something that the /hackernews in the URL affects?
Thanks, at the moment we've only got tech news as we originally built it to use for ourselves. We will be adding in more publications though - were there any specifically that you would want?
We wanted to make an open database that was free to use and could let you find relevant journalists (instead of paying a fee to current media databases that encourage mass-spamming).

Hope you find it useful!

One question (also asked on Twitter): if it's free, why do we need to sign up?

I appreciate the service, but there must be a better way to measure traction than user accounts!

Answered you on Twitter but just reposting here in case anyone else wonders the same thing:

Essentially to prevent API misuse (which you have a good point with, it can be solved by rate limiting) and for any features in the future that might need to be user-aware.