Doing it Wrong. (minimalmac.com)

I love anyone who writes about ignoring conventional wisdom and popular belief or advice.

This post can be summed up by Mark Twain - "Whenever you find yourself on the side of the majority, it is time to pause and reflect."

Sometimes it is OK to post articles with minimal content, too. But not always.

It is sort of useless advice, though. If you're the sort of person whose inclined to "do it wrong", you already are. If your not, simplistic advice isn't going to help you find the one correct way to do it wrong. You'll just end up wrong.

Yes, I'm sure that Apple's willingness to invest in research and whatnot while other companies do differently has nothing to do with their differing circumstances, like Apple's profits growing >500% in 2003 as they began to reap the iPod whirlwind. (For once, Steves Jobs is right - listen to the quote of him, not the blogger!)

Of course, if you Do It Wrong in a way that is correct enough, eventually that becomes Doing It Right. If you Do It Wrong in a way that is actually wrong, well, nobody ever hears about you.

I'm coining a new term here for when I see content like this: OST. Or, Simply: "Think."