Average business has 7 social media campaigns, no way to measure its success (threeshipsmedia.com)

This is why the company (or individual) who figures out how to properly measure social media and provide metrics will be an agency conglomerate or be purchased for ridiculous amount of money.

I know there are a few out there trying to figure this out, and it is a behind the scenes rat race that isn't publicly discussed because each firm fears the other will get there first.

Exciting times.