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I'm not sure how you can guarantee a two-week turnaround without first knowing the scope of the project. Also, 7500 EUR can buy a lot of dev time.

Is the value prop the speed of development?

We meet with the client and agree on the scope of the prototype beforehand, and based on our experience two weeks is a timeframe for which the scope can be estimated really well!

And you're right, 7500€ can theoretically buy you a lot of dev time, at least from a junior developer. If you want someone more senior who you don't have to micromanage and who has experience in working with clients professionally, our offer a good deal we think. :)

The value prop is the development speed, the fixed price and knowing beforehand which tools we use and the process we follow. We have talked to lots of people about this, and the latter point was especially important to many who got burnt by some developer they found on Odesk or Freelancer.com, who had her very own style of programming and used non-standard tools, and the result often was a system that barely worked and couldn't be carried forward by another developer.