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I love this idea, and the website is so clear and inviting. I'd order some right now if I was on the other side of the US. :)
Tried it a few times already and highly recommend!
The packaging looks really nice. I've always thought other similar services fell short with packaging and presentation.
Are consumers expected to tip?
It's optional, but yes. We don't charge a delivery fee. Consumers have the option to tip through the app or give our servers a cash tip.
One of my favorite aspects of Uber is that the tip is factored into the price. Please consider just adding a $1.50-2 surcharge and specifying that the tip is included.
That's way higher touch than the closest analogue we have have in Minneapolis: http://www.tacocatmn.com/

Then again, Taco Cat doesn't require an iPhone to get tacos.

Bento looks great, though I agree with you it wouldn't hurt if they offer at least a minimal web version or an API.
Thanks! We'll get there and definitely on our roadmap -- just launched 3 weeks ago :)
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Now I wish I lived in SF just for this.
I really am impressed by the packaging..very good work
Saw it launch at Launch Conference and tried it out. Generous portions, great price, beautiful packaging. This reminds me I need to try it again soon. +1 on web UI.
I've done Bento twice now - happy both times. Re: tip comment from @JSnake - it's a % setting when ordering - defaults to 15% if I remember correctly.
iOS only? Not even a web-based version? Priorities people, jeez.
We'll get there and definitely on our roadmap -- just launched 3 weeks ago :)
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Step 3--enter your address? You mean "confirm your address," right? (I don't have a way to test.)
Bummer that it's SF-only; would love to see something like this in Reno.

Oh well; at least we've got Jimmy John's.

Recommendation: Add an input box to the page where I can type in my email and receive a notification when the android app is available. By the time tomorrow comes I won't remember that Bento exists and I really want to try out your product.