Where's science's position in relation to PR?

Before the Gawker article I never knew who food babe or science babe was. After reading the two blogposts (one in respond to another) and their comments, I started to wonder where science is in relation to a pretty PR, sort of trying to do science.

Science Babe on Gawker: http://gawker.com/the-food-babe-blogger-is-full-of-shit-1694902226?rev=1428349613882&utm_campaign=socialflow_gawker_facebook&utm_source=gawker_facebook&utm_medium=socialflow

Food Babe: http://foodbabe.com/response-to-gawker-the-food-babe-blogger-is-full-of-shit/