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This looks like solid execution on a simple but brilliant idea. I like the embeddable views as much as the instant API/docs.
I'm struggling to find an example of the auto-generated API so I can evaluate a bit. Add a link?
By definition, the auto-generated APIs are specific to your Airtable Bases (eg, databases or mini-apps), so you need to first sign up for Airtable and then go to Airtable.com/api to choose a Base for which to view documentation. Sorry if this wasn't clear!
I've been using https://github.com/alixaxel/ArrestDB for a while, which is kind of a "no frills instant API" over MySQL so I'm interested in this. But man, from a lone indie developers perspective, the pricing seems kind of steep. It probably does make a lot more sense for mid to large orgs though, so props on that.
What kind of pricing would you expect? What size datasets are you using? You can create an unlimited number of databases for free, as long as each one is < 1200 records. We're also interested in exploring other pricing plans, especially for developers (our current plans are designed around business users)
I've never heard of this service before but i'm definitely going to look into it this weekend, if I'm correct and it fits into my workflow it could be a really good option for me but the pricing is a bit steep for me as well. (I'm not a business but a personal user.)

A $3-$5pm plan with unlimited records and a lower limit on API calls and attachments than the plus plan would be very tempting!

Very neat. Been using Airtable as a personal CRM for the past couple of months. Is it possible to integrate with Slack? I can think of a couple use cases for working with my remote team.
Awesome! We're actually working on Slack and IFTTT integrations at this very moment. If you shoot me an email at howie[at]airtable.com we might be able to set you up with early access!
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I've been waiting for this!

I'm in the process of scaling up lead research for our sales teams and getting data in and out of spreadsheets is essential.

Nice. Could I use the API this as a database backend instead of something like parse? Been using airtable for a bit for personal stuff, but the API def expands the possibilities. User friendly DB interface with API for client side apps, or just hooking in the data.
Been using Airtable on my own but the embedded mobile view looks pretty great. There are so many sites where the spreadsheet/cells don't scale down well.
Such an awesome and powerful idea...publish the data where the users can consume it. Great job.