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This title is misleading. The TechCrunch article is, "Over A Year After Android Launch, ShopSavvy Finally Comes To The iPhone."
Agreed, it's a bit sensationalist.
The iPhone has had RedLaser [1] for quite some time - which works both with the 3GS and older phones, and from my quick test just now, seems to recognize barcodes faster than ShopSavvy.

1. http://redlaser.com/

Yea but they charge $1.99, ShopSavvy is free.
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