'The author' had million other things to do instead of tracking AdWords policy changes every day. There was no email from Google announcing this major policy or explaining that 'free desktop software' means _all_ downloadable software. Even confirming that took two weeks because not one person from AdWords phone support support knew.
2 comments
[ 3.3 ms ] story [ 15.3 ms ] threadThis was posted in February, applied in April, and enforced from April into May.
>The policy says that you cannot advertise free software without registering with Google as a publisher and obtaining permission in advance.
The author shows they understand the policy.
>Even a simple email explaining the policy and asking software publishers to comply in advance would go a long way.
So the author understood the policy, failed to comply, then complained when Google enforced the policy.