Poll: Have you ever downloaded a whitepaper?
Have you ever exchanged your contact information (name, address, email address, phone number, etc) for a whitepaper?
I'm asking because I'm curious who if anybody actually is the customer for lead generation sites who cater to the Enterprise IT market.
2 comments
[ 3.0 ms ] story [ 14.8 ms ] threadThe customer for those sites is the company that is trying to sell a product or service. They use the whitepapers to locate potential clients for their product or service.
You build such a site and then sell the service to manufacturers and solution providers. Just prove that you can create effective prospect lists for them. The site has the appearance of offering impartial advice to someone seeking guidance in a purchasing decision:
"10 Things to Look for in Email Archive/Vault solutions" "How Enterprise Colaboration Products Stack Up in the Real World of Fortune 1000 Businesses" "Why You Next Tape Purchase May Not Be Your Last... Tape may not be dead yet"
Ba-da Bing 100 prospects for anything someone might need to sell.