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The footer of unlicense.org:

> No rights reserved

And links to CC0(http://creativecommons.org/publicdomain/zero/1.0/)

Which begs the question of why unlicense.org isn't just a page that says "This already exists and is called CC0". Why another license?
http://ar.to/2011/01/unlicense-1st-year explains some of the motivations

e.g. Creative Commons licenses generally are discouraged for software. Not much of an issue in case of CC0, but still

Hmm, so unlicense is intended for software. And CC0 is also suitable for non software work like text. This makes sense. (Nowadays website becomes more like software though.)