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The hack here is obvious. 1) Purchase a 50 dollar gift certificate and get a 10 dollar gift certificate for free

2) Use the 50 dollar gift certificate from above and get another 10 dollar gift certificate.

3) Keep doing this over and over.

Here is what happens after each step:

1) Money spent: 50 bucks, gift cert $ 60 bucks

2) Money spent: 50 bucks, gift cert $ 70 bucks

3) Money spent: 50 bucks, gift cert $ 80 bucks

...and so on until you are satisfied.

Ebay arbitrage, here it comes ..
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I seriously doubt that a large retailer like borders would allow you to use a voucher on such offers.. most retails thought about such things and blocked them years ago.
Worked with Jamba Juice recently. If you go through the checkout flow you'll see that it accepts gift cards as payment. The people behind these promotions are humans as well and they make mistakes, even in large corporations.
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Huh, I was gonna say "They thought of this, you can probably only use one gift card at a time, which is why they sell you two $25s instead of one $50". But it turns out that you can use two gift cards at check out time.
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Can you use a gift card to buy a gift card?
There's no hack here. Gift cards can't be used to buy gift cards.You need to use cash.
You can pay for the gift cards with gift cards, but they mail you the cards. For how long is this offer good?
The trick is it doesn't ship until the offer is over check the user feed back page.. although it says that it ships in 24 hours