I've had some success getting people to visit my launch page at http://wellzly.com but my conversion rate for getting them to submit an email address is too low. What needs to be improved?
Yeah, they do- and it's an offense many sites commit. As if people are supposed to just sign up blindly w/o knowing what they're there for. Don't make the same mistake.
Your product seems to not be a general fun/social "thing" (which is mostly where you find these mysterious splash pages), but a community aimed towards a very specific demographic. In other words, most people won't be interested in trying your product. For this reason, it's a good idea to be much more explicit about what you're offering.
I would add the Get invite textfield on the middle of the botton part, and use the upper part to show a bit of a more graphic explanation of your page purpose. The font is a bit too small IMO, it makes me not want to read anything. It looks great on mobile, desktop needs some tweaks and you are done. Seems like a great idea though :)
Maybe people aren't signing up because theres nothing to signup for ?. The only reason I (sort of) understand the product is because I'm familiar with a similar site [0]. There isn't much information on what you do, how you do it and who it would help.
Have a look at the reference for some inspiration.
I would remove the 'etc' and expand the copy. Maybe add some bullet points and images. As it stands, it looks a bit unprofessional, so I would be wary of providing my email. HTH.
You have to convince me to input my email on your site and there I was skimming to that short content trying to find about what on earth this site is about.
And to be honest... I don't get it. Ok the girl has hash and there's a poll on her condition.
Is this about medical training?
Or maybe it's some sort of social health diagnostics? (which sounds like a terrible idea, a how it works in this case would be invaluable to undo this first reaction)
I literally don't know what you're doing or why I should care.
Otherwise I enjoyed the design and look of the site. The logo was well done.
I really enjoyed the little animation on the radio buttons. So much so that I made heat rash have the most votes (Don't allow me to manipulate your poll so easily!!)
People want some social proof that your community is worth joining. In other words, people like to follow the herd. The fact that you haven't launched tells me there really isn't a substantial community yet. Focus on a private launch of your closest friends or people you know are passionate about your topic. Then, allow those members to invite the next group through an invite system before opening it up to the public. This is how I built fotoblur.com to 60K members.
> Wellzly is a community where medical students and professionals can get updated on the latest medical news, curiosities, developments and discussions.
> Are you a medical student or professional that can't get enough of all things health care, medical science, digital health and related? Neither can we! Come geek out with us and join our community of passionate and enthusiastic health care investigators. The plan is to be up and running Q4 of 2015, and you can enter your email below to get alerted when we finally launch. We promise we won't use your email for anything else!
Just assuming what is happening based on your website, and assuming you will not be farming their emails for targeted spam.
There are a few things that I didn't like with the intro that I attempted to address:
1. No real introduction to what your website actually is.
(1) You might want to stick to a more traditional landing page to help increase your conversion.
The way your page is designed right now doesn't scream out to me to sign up or anything.
There's a reason many landing pages look the same, and it's because they work, so people keep using the same conventions.
If you're trying to break conventions, then you need to have a very good reason why you're doing so and you probably should A/B test it.
(2) Add some social proof, like how many people signed up last week.
(3) What value are you trying to provide? It's not exactly clear. You're saying: "Healthcare needs a better way to find and recruit top talent..."
You're making me think too much.
Honestly, I didn't even bother to read the rest of that paragraph.
Get a nice, big h1 or h2 tag and put something like, "Get a job now in healthcare".
(4) I agree with Uptown in that you should get rid of the poll/question thing on the right hand side.
I know you're trying to make it interesting for the med student or whoever is coming to your site, but I'm not sure if it's serving any purpose.
Do people actually go to your FB page afterwards to discuss the medical case?
Is that questionnaire interfering with your sign up rate?
--
Anyway, those are some quick thoughts when I landed on your page.
As a future tip, you may want to have added a different landing page to your site so that people from HN don't mess up your analytics. eg. http://wellzly.com/hn
I assume you are trying to convince people to use what you built?
tl;dr _The easiest way to do that is by explaining what's in it for your user, up front, and in the clearest terms possible._
For years I used to make the mistake of thinking that I should describe the features of my projects and let the the user decide if it solved their problem.
Let me show you an example. A friend of mine runs gitwatcher.com
Three major areas of prime real estate used to describe features, a little similar to your landing page.
The reason that features don’t make for good geek marketing is 2-fold:
1) People are lazy. Especially geeks. Almost nobody reads anything but the headers from your website.
2) If someone needs to decide whether or not they are interested in a feature, they need to think about all problems they are facing right now and see if the feature would apply to any one of them (e.g. do I really need to categorize by tagging and watch and compare right now?).
It’s a mental for-each loop. O(N). Most people are lazy. So they won’t.
Instead, talk about the problems that your side projects solve. Make it exceedingly easy for people to know what’s in it for them.
For example, if you look at shareasimage.com you will see their headline isn’t utilitarian like “we create images with text in them for you.”
It’s a solution-oriented pitch about the direct value you get for using your their product: "The fastest way to
double your social engagement."
Notice also the clear call-to-action. There is only ONE place that it is clear you should click.
To use the gitwatcher.com example, instead of selling features like “Categorizing by tagging,” you might try more solution-oriented sentences like:
“The easiest way to keep up with the coolest new open-source projects?”
“Want to get a free weekly email digest with the GitHub projects you should be keeping an eye on?”
Skip the for-each loops and let your readers do a O(1) mental operation. If you tell them the problems you solve, they can instantly know YES or NO. No mental processing necessary
I can't tell there's even an email field, that could be one thing. It's really hard to see.
However, you may just be seeing the natural result of very, VERY few people having the ability to relate to what you're doing. That's not bad - it's niche but a big important niche - but you can't expect to convert at high numbers from the general population for such a niche. Good luck!
48 comments
[ 4.2 ms ] story [ 83.1 ms ] threadHave a look at the reference for some inspiration.
[0] https://www.crowdmed.com/how-it-works?category=patient
health care! medical science! digital health! etc!
Sign me up!
Sorry for being a hater, but this is nooooot good.
And to be honest... I don't get it. Ok the girl has hash and there's a poll on her condition.
Is this about medical training?
Or maybe it's some sort of social health diagnostics? (which sounds like a terrible idea, a how it works in this case would be invaluable to undo this first reaction)
Otherwise I enjoyed the design and look of the site. The logo was well done.
I really enjoyed the little animation on the radio buttons. So much so that I made heat rash have the most votes (Don't allow me to manipulate your poll so easily!!)
Like other said, you need to state very clearly what you're promoting and give no other option than signing up without distractions.
What's the purpose of the survey? How does it relate to your product?
Unfortunately, it looks a little like a spammy SEO/survey page.
> Are you a medical student or professional that can't get enough of all things health care, medical science, digital health and related? Neither can we! Come geek out with us and join our community of passionate and enthusiastic health care investigators. The plan is to be up and running Q4 of 2015, and you can enter your email below to get alerted when we finally launch. We promise we won't use your email for anything else!
Just assuming what is happening based on your website, and assuming you will not be farming their emails for targeted spam.
There are a few things that I didn't like with the intro that I attempted to address:
1. No real introduction to what your website actually is.
2. Obscure dates ("Fall").
3. No real assurance that it's not a scam.
1. Put everything into on column.
2. Get rid of the poll ... all it's going to do right now is distract from your primary objective of capturing email addresses.
3. Make the text bigger.
4. Make your company logo bigger with a stronger stroke weight on the company name.
5. Make the social links smaller. They're fighting for attention with your site logo.
6. Consider structuring your page as follows (top to bottom):
[Logo]
[Short text describing what you're going to do for your potential users]
[Input field for an email address and submit button]
[Social links for Facebook and Twitter]
I'd run an A/B test to see whether the Facebook/Twitter is a distraction and remove that if you find it takes away from your conversion rate.
You could also A/B test the text you include describing your service till it converts well.
(1) You might want to stick to a more traditional landing page to help increase your conversion.
The way your page is designed right now doesn't scream out to me to sign up or anything.
There's a reason many landing pages look the same, and it's because they work, so people keep using the same conventions.
If you're trying to break conventions, then you need to have a very good reason why you're doing so and you probably should A/B test it.
(2) Add some social proof, like how many people signed up last week.
(3) What value are you trying to provide? It's not exactly clear. You're saying: "Healthcare needs a better way to find and recruit top talent..."
You're making me think too much.
Honestly, I didn't even bother to read the rest of that paragraph.
Get a nice, big h1 or h2 tag and put something like, "Get a job now in healthcare".
(4) I agree with Uptown in that you should get rid of the poll/question thing on the right hand side.
I know you're trying to make it interesting for the med student or whoever is coming to your site, but I'm not sure if it's serving any purpose.
Do people actually go to your FB page afterwards to discuss the medical case?
Is that questionnaire interfering with your sign up rate?
--
Anyway, those are some quick thoughts when I landed on your page.
As a future tip, you may want to have added a different landing page to your site so that people from HN don't mess up your analytics. eg. http://wellzly.com/hn
Hope that helps
2)It's too dense on information: separate it
3)Your modal is terrible(had no content and titled 'Imaged Viewer')
I'd consider taking a Bootstrap template and work on top of it
https://www.freshdesignweb.com/free-bootstrap-templates.html
http://startbootstrap.com/
tl;dr _The easiest way to do that is by explaining what's in it for your user, up front, and in the clearest terms possible._
For years I used to make the mistake of thinking that I should describe the features of my projects and let the the user decide if it solved their problem.
Let me show you an example. A friend of mine runs gitwatcher.com
Three major areas of prime real estate used to describe features, a little similar to your landing page.
The reason that features don’t make for good geek marketing is 2-fold:
1) People are lazy. Especially geeks. Almost nobody reads anything but the headers from your website.
2) If someone needs to decide whether or not they are interested in a feature, they need to think about all problems they are facing right now and see if the feature would apply to any one of them (e.g. do I really need to categorize by tagging and watch and compare right now?).
It’s a mental for-each loop. O(N). Most people are lazy. So they won’t.
Instead, talk about the problems that your side projects solve. Make it exceedingly easy for people to know what’s in it for them.
For example, if you look at shareasimage.com you will see their headline isn’t utilitarian like “we create images with text in them for you.”
It’s a solution-oriented pitch about the direct value you get for using your their product: "The fastest way to double your social engagement."
Notice also the clear call-to-action. There is only ONE place that it is clear you should click.
To use the gitwatcher.com example, instead of selling features like “Categorizing by tagging,” you might try more solution-oriented sentences like:
“The easiest way to keep up with the coolest new open-source projects?”
“Want to get a free weekly email digest with the GitHub projects you should be keeping an eye on?”
Skip the for-each loops and let your readers do a O(1) mental operation. If you tell them the problems you solve, they can instantly know YES or NO. No mental processing necessary
You don't explain why I should want to sign up (actually: no newsletters is a turn-off for me).
Your textbox doesn't look like a textbox.
However, you may just be seeing the natural result of very, VERY few people having the ability to relate to what you're doing. That's not bad - it's niche but a big important niche - but you can't expect to convert at high numbers from the general population for such a niche. Good luck!