You'd have to find a way to make it worth their while, which applies not just to Chinese people but to anyone. You could try providing the software as a web service with a recurring subscription fee, especially if the application is inherently not useful off line, such as a messaging service. Another possibility is to have an idea that's so great it gives someone a competitive advantage, and then let customers pay you not to provide it to anyone else, which is sort of like what hedge fund managers do.
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