I am an engineer at Virtru and that is very concerning to hear. Can you provide any details about went wrong? We hate to see people stop using Virtru, but if they choose to do so it should be very simple to uninstall and get back to a clean slate. I want to investigate any issues you encountered and try to address them.
As I sat on the homepage, the first thing I asked my self was how does this work? And I am not curious about the actual tech behind it, but:
- What do I have to do (install, sacrifice, compromise) to make this work?
- What do other people have to do when they get my messages for me to have these features?
That video on the home page doesn’t have it, the how it works page didn’t have it…the video on this business page sort of showed it (I wish that video let me scrub through the video)…
Honestly, I can’t find where I got that screenshot from now that I’m writing this down. Anyway, once I saw that…I thought, okay…great…I get it. Now I can move on.
Mostly, I’m asking myself from the beginning: “So, what’s the catch?” When it comes to security there’s always going to be one and you should just help me see everything once and for all. As a designer, I’m caring about the overall experience…but I can see other people caring less about that. If it’s the IT guy, he’s thinking…how hard is this deploy? How much does it cost? Is it REALLY secure? I think some of those answers (substantial ones that aren’t just bullet points) aren’t easy to find either.
I saw in your other thread that you would be giving feedback to Show HNs today and I was really hoping you would come across ours and provide some insights. Thanks for taking the time to dig through the site and reply with your thoughts!
We can definitely improve the homepage to answer those basic questions more directly. I think one thing we need to do is identify the target audience(s) and try to address each individually. For example, like you said, the sender/receiver obviously cares most about how it works and what they have to do to try it out. The IT guy wants to know how it works (is it really secure) and how to install it.
Do you have any advice for a good approach when there are 2 or more target audiences you want to have call to actions for on the home page? Perhaps we need to pick one and then have a clear link for the other target (secondary?) audience and address their concerns on another page entirely.
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[ 2.9 ms ] story [ 14.8 ms ] thread- What do I have to do (install, sacrifice, compromise) to make this work?
- What do other people have to do when they get my messages for me to have these features?
That video on the home page doesn’t have it, the how it works page didn’t have it…the video on this business page sort of showed it (I wish that video let me scrub through the video)…
https://www.virtru.com/business/
It wasn’t until I come across this one slideshow that I finally saw this screenshot:
http://cl.ly/image/2Z1V1j1q0O1i
Honestly, I can’t find where I got that screenshot from now that I’m writing this down. Anyway, once I saw that…I thought, okay…great…I get it. Now I can move on.
Mostly, I’m asking myself from the beginning: “So, what’s the catch?” When it comes to security there’s always going to be one and you should just help me see everything once and for all. As a designer, I’m caring about the overall experience…but I can see other people caring less about that. If it’s the IT guy, he’s thinking…how hard is this deploy? How much does it cost? Is it REALLY secure? I think some of those answers (substantial ones that aren’t just bullet points) aren’t easy to find either.
I saw in your other thread that you would be giving feedback to Show HNs today and I was really hoping you would come across ours and provide some insights. Thanks for taking the time to dig through the site and reply with your thoughts!
We can definitely improve the homepage to answer those basic questions more directly. I think one thing we need to do is identify the target audience(s) and try to address each individually. For example, like you said, the sender/receiver obviously cares most about how it works and what they have to do to try it out. The IT guy wants to know how it works (is it really secure) and how to install it.
Do you have any advice for a good approach when there are 2 or more target audiences you want to have call to actions for on the home page? Perhaps we need to pick one and then have a clear link for the other target (secondary?) audience and address their concerns on another page entirely.
Isn't that: install Thunderbird, install Enigmail, send encrypted email?