Higher focus on security and privacy, much less "friendlier" relationship with intelligence agencies, ending the extortion of other companies by abusing a broken patent system.
Google gets all the crap about violating privacy or "going too far" (for good reason, though) but Microsoft somehow manages to do much of the same if not worse, and nobody seems to notice. Read between the lines what they are doing with Cortana on Windows for instance. Last I checked in the preview you couldn't even turn off sending your local searches to Microsoft's servers without having a Microsoft account (so much worse than the Ubuntu/Amazon privacy scandal - but...crickets).
Also, I don't think they've removed the part in the Windows 10 privacy policy that says they can log all your key strokes, and my guess is they will leave it in for the official version of Windows 10, too, hoping everyone will have forgotten about it. There are also many other ways in which Microsoft secretly (as in 99.9% of the users have no idea it's happening) sends data to its servers, even on current versions of Windows.
Id implement a policy of no evil. It would be hard and painful but it would pay off. Geez even Bill Gates can turn around his image by giving to charity. Microsoft need to do the IT version of philanthropy. Their single biggest problem is their image and reputation and Im largely a MS fanboy. Good products by MS dont get taken up because of it. Live was good but died. They cant partner with anyone cos no one trusts them anymore. It must be a paranoid atmosphere in Redmond.
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[ 16.9 ms ] story [ 50.2 ms ] threadGoogle gets all the crap about violating privacy or "going too far" (for good reason, though) but Microsoft somehow manages to do much of the same if not worse, and nobody seems to notice. Read between the lines what they are doing with Cortana on Windows for instance. Last I checked in the preview you couldn't even turn off sending your local searches to Microsoft's servers without having a Microsoft account (so much worse than the Ubuntu/Amazon privacy scandal - but...crickets).
Also, I don't think they've removed the part in the Windows 10 privacy policy that says they can log all your key strokes, and my guess is they will leave it in for the official version of Windows 10, too, hoping everyone will have forgotten about it. There are also many other ways in which Microsoft secretly (as in 99.9% of the users have no idea it's happening) sends data to its servers, even on current versions of Windows.