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Yes it is. The only place it's got traction is USA, and the USA is steadily becoming less of a global influence. That's not hyperbole, surely.

In a game where the user is key, having a small slice of the user pie gets you nowhere.

from the article "Six years after Microsoft launched Bing and lost billions of dollars in a long-shot attempt to take on Google, Microsoft appears to be nearing a significant milestone: the Bing search engine is no longer bleeding cash. " No where does the article state they have even started to gain back the costs lol