Ask HN: Family photo sharing service

Daughter was born. Want to share pictures with out of town parents. Want the pictures to be private. Pictures are able to be seen by people I have sent a URL.

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I was blessed with a daughter on June 23rd and my wife and I love taking pictures of her. Both of our parents live out of town so we need a convenient way to share pictures with them.

Ultimately I would love something that I can organize pictures into an album, keep that album private, and share it with others by sending them a URL. We are very private by nature, so I wouldn't want the pictures to be public.

I discounted Instagram because of their Terms of Service (grant of license).

We are currently using Flickr but I find the interface horrific: trying to add my Mom as "Family" was a insane. Thankfully she was already a Flickr user otherwise I would have had to get them to sign up -- from what I understand. And having to set the perms for each individual picture, as opposed to an entire album, is a little too fine grained for the use case.

Thank you very much in advance.