I should have said creators rather than content creators. (My bad) I will refer to an MIT PDF titled "Do Some Business Models Perform Better than Others?"
Creator is defined on page-7 and on page-17 creators are acknowledged per the MIT study as most profitable at the time of the study:
"...Creators account for 49.6% of all revenues in our dataset at both the beginning and end of the period. Landlord models are next, followed by Distributors and Brokers...."
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[ 0.18 ms ] story [ 22.9 ms ] threadlol, and how content creation become business model
Creator is defined on page-7 and on page-17 creators are acknowledged per the MIT study as most profitable at the time of the study:
"...Creators account for 49.6% of all revenues in our dataset at both the beginning and end of the period. Landlord models are next, followed by Distributors and Brokers...."
Hope this helps.
http://seeit.mit.edu/Publications/BusinessModelsPerformance1...