It's entrepreneurial at the least. Doomed to fail imho, why would I pay for (if you want to use it without a linkback) a CSS/HTML framework, when there are already many free versions clamouring for my attention?
Links please. I'm interested to hear of other projects like this, where you get HTML + CSS + JS all ready to customize. 960, Blueprint, and YUI aren't quite the same. This is a front-end starter package, not just another grid system IMHO.
I believe it's another case of the word "framework" being bastardized. It seems that everybody likes to call their project a "framework". No more are the days of library, template, or package. Everything is a framework.
This makes it significantly harder for projects that are truly are frameworks to distinguish themselves. It's a big mess. I think it might be too late though, I fear the word is already too damaged.
The voice in their introductory video is absolutely like nails on a chalk board. The person talking doesn't have any idea what they are saying and it shows. It actually sounds like a robot. Am I the idiot because I didn't know it was just computer generated?
For a computer generAted voice it is impressive, but certainly not good enough. I'd rather hear from a real developer hands down, it doesn't even have to be voice talent! Just a human.
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I mean, it's a good product in it's own strength, but I wouldn't use it as a text editor.