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My take: Facebook are killing it because they are pursuing functional, reactive, declarative designs.

The next step on is to consider using a LANGUAGE that naturally supports this paradigm: Clojurescript or Elm are the obvious choices.

This dreamy utopian future https://speakerdeck.com/chantastic/inline-styles-react-europ... … already exists in both ClojureScript and Elm!! For example, the Reagent library in ClojureScrpt. Is insane popularity imminent?

Shameless plug for an MVC layer: https://github.com/Day8/re-frame

I thought Facebook is killing it because they have a large lock-in network effect for their users. You have to be on Facebook if all your friends are on Facebook.
not sure what this title has to do with the actual article title