For sure, it's pretty obvious. The other consideration here is that last year Google announced that mobile queries had surpassed desktop, so the overall impact to advertisers is actually going to be smaller than they…
I've worked in paid search for some time now and can't help but chime in. I'd agree CPC/CTR will increase. But if you think about it, the real logical reason for the change is that Google needs more real-estate. Search…
For sure, it's pretty obvious. The other consideration here is that last year Google announced that mobile queries had surpassed desktop, so the overall impact to advertisers is actually going to be smaller than they…
I've worked in paid search for some time now and can't help but chime in. I'd agree CPC/CTR will increase. But if you think about it, the real logical reason for the change is that Google needs more real-estate. Search…