Des- this thing was spot on. I just got done reading "Made to Stick" and think their point about being concrete vs. generic directly relates to your ideas. Ex: "Its very easy" vs "It's easier than tying your shoes"…
Des- this thing was spot on. I just got done reading "Made to Stick" and think their point about being concrete vs. generic directly relates to your ideas. Ex: "Its very easy" vs "It's easier than tying your shoes"…