Disclamer : working at OVH ;)

Few points come to my mind :

* Price versus popularity

Being cheaper is not our drive value. If we wanted to be the cheapest, we would miss our mission to provide a world class infrastructure that you can rely on to build your own business. We wouldn't have one of the best anti ddos solution and we wouldn't be recognized as one of the most performant Cloud provider. ( https://cloudspectator.com/reports/2017-Cloud-Spectator-EU-R... ). I'd rather say that our services are more "fair prices" than "cheap prices".

Fair prices, being lower than US market, many customers tend to think that the value isn't the same (see cloud spectator link above). If your price isn't considered credible, you won't be at the table not because of your price, but because of the market range that customer are looking for. Range is defining both min and max, and as hard as it can be, there is a minimum value that customers want to put money into.

Popularity is also something that you work on the long run. OVH is very famous in EU, because... it's will be ~20years (next year) that we've been here starting from web hosting and baremetal, then accompany our customers in their growing needs. This year, we've just opened our 2 first US datacenters, and launched a beta offering with baremetal, Hosted private cloud (VMWare), and Public Cloud (OpenStack).

Popularity will come with more people testing our services :)

* IaaS / PaaS / SaaS in an open world

We also provide managed services like databases, Observability, Object Storage, K8S, etc. Some may not be available in US for now but it will be. We work with many startups, and we also have a Startup program called Digital Launch Pad : https://www.ovh.com/world/dlp/ At least in EU, many startups now know this program. I guess it's popular :)

A very big difference is how we provide the service and the lock-in policy. We want our customer to use our service for the value we provide and not because they're too tied to go elsewhere. Aside from a fair pricing, it's fair business. It means there are no hidden cost, bandwidth is included with the service, and PaaS/SaaS services offer well known (or standard if possible) APIs. For example, our observability solution provide protocols abstraction with many popular API : OpenTSDB, Warp10, Prometheus, InfluxDB, Graphite, ... Customers can push datapoints with a protocol and query with another one. This is this kind of openness we want to create. Repeat the same with everything else : Compute (Nova, EC2, ...), Object Storage (Swift, S3), Pubsub (HTTP, Kafka, ...).

We're seeing more and more companies that, like you, are fed-up with lock-in solutions or extravagant pricing policies, and are moving to providers like us. Thank you for your comment and let's make (profitable ;) ) business together!