I think that the visceral reaction to the terms "glossy" and "matte" could be a factor here. Glossy, by itself, is associated with cheap and shiny. Matte sounds understated and elegant. If the survey had been done with…
I think that the visceral reaction to the terms "glossy" and "matte" could be a factor here. Glossy, by itself, is associated with cheap and shiny. Matte sounds understated and elegant. If the survey had been done with…