I’ve seen this go badly in the other direction too. Customer unsubscribes from a marketing email, but then is unsubscribed across the whole mail sending platform causing them to not receive critical updates about their…
For anyone interested, Indistractable by Nir Eyal is a good read on this topic. The premise is that distraction is a mechanism that the mind uses to deal with discomfort. He talks about solving the the root cause…
I’ve seen this go badly in the other direction too. Customer unsubscribes from a marketing email, but then is unsubscribed across the whole mail sending platform causing them to not receive critical updates about their…
For anyone interested, Indistractable by Nir Eyal is a good read on this topic. The premise is that distraction is a mechanism that the mind uses to deal with discomfort. He talks about solving the the root cause…