You'll move when your biggest advertiser requests that you start hosting your ads on whatever new thing Google/FB tells them is crucial to tracking the performance of your campaigns.
It's not quite that extreme. Google needs publishers so they won't try to squeeze out "reddit" in this example. It's more that they or Facebook or whoever will charge a tax on every impression our hypothetical publisher…
AdTech companies are completely fucked. Just totally and utterly fucked. Google and Facebook are kicking their asses left and right. Google "worked with" 3rd parties for the better part of a decade while they improved…
For performance marketers, sure. But lots of marketers are lazy or are big brand spenders just looking to do whatever gives them the most reach and the richest targeting they can sell to their boss. That spend is…
Something from your first paragraph answers the question in your second paragraph! Yes, all advertising will be filtered through Google, Facebook and someone like a Verizon (or whichever Telco can weaponize its data…
You'll move when your biggest advertiser requests that you start hosting your ads on whatever new thing Google/FB tells them is crucial to tracking the performance of your campaigns.
It's not quite that extreme. Google needs publishers so they won't try to squeeze out "reddit" in this example. It's more that they or Facebook or whoever will charge a tax on every impression our hypothetical publisher…
AdTech companies are completely fucked. Just totally and utterly fucked. Google and Facebook are kicking their asses left and right. Google "worked with" 3rd parties for the better part of a decade while they improved…
For performance marketers, sure. But lots of marketers are lazy or are big brand spenders just looking to do whatever gives them the most reach and the richest targeting they can sell to their boss. That spend is…
Something from your first paragraph answers the question in your second paragraph! Yes, all advertising will be filtered through Google, Facebook and someone like a Verizon (or whichever Telco can weaponize its data…